Tea time

No one could have predicted in 1690 that in 50 years tea would become the national drink of England. Tea was perhaps the first truly global commodity. The East India Company had a wildly successful marketing campaign to popularize tea in its early years, but all of it came from China. Along with tea, came all the paraphernalia, cups and plates, colloquially still referred to as “china”.

Back then, the well-known tea merchant, Twining’s opened both a coffee-shop and a tea-shop, and was more convinced that coffee would pick up sooner.

It is fascinating how tea, an ancient Chinese drink (that they still drink without sugar or milk) took off in England at the same time that sugarcane became widely available. The English were the first to popularize and widely consume tea with milk and sugar.

A few years later, tea cultivation was introduced in India to break the trade imbalance with China caused by tea importation. Tea in India has never looked back since.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s