A marketing primer for Indians

Are you currently interested in marketing products? Then this primer is for you. You may enjoy marketing products that customers are already interested in. You may have done your homework and identified the need for a product. Marketing a product in which there customer interest is fine, but where is the challenge? The real challenge … Continue reading A marketing primer for Indians →

New products that every Indian needs!

I am as lazy as the next person, so when Telesky Shopping Network comes on and the TV remote isn’t within foot-length, I sit there and watch the commercials touting products with religious and cultural overtones. In previous posts, I’ve come up my own versions of Rudraksh and Nazar Suraksha, but these products only augment … Continue reading New products that every Indian needs! →

A desi take on corporate English

Do you use any of the terms below? I know I use many of them, but I thought it would be fun to poke fun at the way we talk and write in a professional environment. Business casual: Explain this to me please. A collared shirt is "casual". Now, add a man with a stick … Continue reading A desi take on corporate English →